“Scuola Pianeta Fiore” teacher.
I have been able to appreciate the Fior d’Acqua display units both as a teacher and as a florist.
In my opinion, the major features of the system are many, but what struck me most I think is the idea of preserving flowers in cold and controlled water, leaving the aerial part of the flower at room temperature. This way, natural physiology is respected and flower hygiene is ensured.
What is more, the flowers maintain an extraordinary degree of naturalness, which they would not have were they kept in a cool cell. They thus present themselves to customers with all their perfume and aroma and with a good chance of continuing to mature naturally. The fact that the system prevents the water from giving off bad smells and helps maintain the natural fragrance of the flowers gives the display strong appeal, and the customer notices this and is struck by it! These effects are often underestimated, in the sense that traditional systems produce flowers that wilt quickly or which never open because they have been kept in a cool cell too long! Commercially speaking, the advantages are tremendous - a flower that quickly matures is sure to satisfy the customer more than one that fails to open after days, much less frustrating!!
Another important thing, in my opinion, is the fact that it is an open display, without barriers; many customers will not accept the fact that the flowers are preserved in a refrigerator, also because they often have to bear the cost of the “cool cell collapse” effect, meaning the flowers are kept embalmed for too long in the cell and as soon as they come into contact with the environment, meaning favourable light and temperature, they quickly droop.
