Inventor of the Fior d’Acqua System, florist since 1983
D: How did the Fior d’Acqua idea come about?:
R: Having to change the water every morning, clean the vases, cut the stems, lift weights and, above all waste so many flowers was a big concern for me. That is how I got the idea, designed and created Fior d’Acqua.
D: How important is all this for a florist?
R: It means no more bad smells, no need to clean the flower vases with bleach, no more clipping the flower stems in the morning, and therefore time saving, less work and less water, and above all it means recovering lots of flowers previously thrown away because they had aged too soon.
D: What does Fior d’Acqua represent for its customers?
R: Fior d’Acqua is a resource. It offers them reliable backing in their job and when new customers ask me whether it works, I always tell them to ask people who are already using the system. The florist’s job is creative, and being able to use one’s time to create flower arrangements is better than cleaning vases and changing water.
D: Any other accolades besides those of florists?
R: Lots of teachers in the various Italian floral art schools know the system and recommend it to their pupils. The University of Salerno, Department of Food Chemistry, has studied Fior d’Acqua for a whole summer, has determined its good operation and confirmed that water at a constant temperature of 6°C and oxygenated is perfect for preserving flowers.



